Trice started as three peers who’d spent years working side‑by‑side inside complex service businesses - leading teams, fixing problems, and learning what actually shifts performance. Across different roles and brands, we kept seeing the same patterns: complexity, friction, slow change, and external partners offering theory instead of traction. We built Trice because we knew there was a better way. Practical, embedded, experience‑led support that helps teams make progress fast.

What began with the three of us is now a wider collective of senior practitioners with the same roots: lived experience, continuous improvement, and a belief that real change only sticks when it’s built with the people who do the work.

No long discovery phases. No inflated teams. No layers of project managers. Just experienced operators solving the right problems in the places where performance is won.

Our Story

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  • Phil Lupton

    Phil@triceltd.co.uk

    Phil is a senior operator and change leader who’s spent his career fixing complex service businesses from the inside. He stays close to teams, takes company‑wide challenges across functions, and shapes solutions people can actually use.

    He surfaces what leaders need to know but rarely get to see - spotting opportunities others miss and turning them into clear, practical improvements that strengthen performance. Phil is happiest shoulder‑to‑shoulder with teams, understanding how a business really works and solving real problems.

    Find Phil on LinkedIn

  • Sally Thornley

    Sally@triceltd.co.uk

    Sally is an operational excellence and transformation leader with over 20 years’ experience helping global, multi‑site businesses run more smoothly and grow. She knows how work really happens and spots where complexity slows teams down.

    She’s led major change across retail, hospitality and service operations - simplifying operating models, improving speed of service, reducing waste and growing sales. Sally is brilliant at bridging the gap between central teams and the frontline, turning big ideas into simple, workable improvements that stick.

    She’s at her best developing scalable frameworks for new markets, service models and operational delivery - and helping teams embed ways of working that last.

    Find Sally on LinkedIn

  • Paul Meadows

    Paul@triceltd.co.uk

    Paul is an operations and transformation leader who makes complicated things feel simple and workable. He uses data to tell the real story behind what’s happening, helping teams see the path through the noise.

    Years of running large, multi‑site operations mean he doesn’t just read the numbers - he understands the reality behind them. That mix of insight and lived experience helps him spot root causes quickly and turn complexity into practical actions for frontline teams.

    Having led major programmes end‑to‑end, he knows what will genuinely move the dial and what won’t - and he has a unique ability to land change cleanly, at pace, and with measurable ROI.

    Find Paul on LinkedIn