Every business has a story.
Ours started with a simple belief: organisations don’t need more jargon - they need practical support, clear direction, and partners who care as much as they do.
Trice was founded with that in mind.
After years of leading operations, transformation programmes and frontline performance in complex multi-site businesses, we saw the same pattern again and again: teams were ambitious, capable, and full of potential, but held back by unclear processes, legacy structures, and a lack of practical, on-the-ground support to turn strategy into real progress.
So, we built a consultancy designed to close that gap.
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Phil Lupton
A seasoned transformation expert, Phil has led top-tier organisations. Specialising in efficiency, innovation, and Lean Six Sigma, Phil excels in driving strategic change and simplifying complexity. Known for enhancing customer experience, profit, and growth, Phil is profit-driven, a strategic thinker, and dedicated to executing effective strategies in highly regulated, fast-paced environments.
Phil is an avid festival attendee and is kept busy by his two rescue dogs who try their best to keep him on his toes!
Find Phil on LinkedIn
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Sally Thornley
Living and breathing Operational Excellence, and equipped with an FdA in Hospitality Management (Distinction), Sally is passionate about codifying best practices and driving efficiency for profitable growth.
Sally has led various global roles influencing cross-functionally to enable success for operations teams and international Franchise Partners. Known for prioritising customers and front-facing teams, her talents lie in developing scalable frameworks whether for new market entry, service model creation, or operational delivery.
Sally is fanatical about all things horses as a keen eventer and enjoys cooking and travelling.
Find Sally on LinkedIn
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Paul Meadows
A seasoned retail and hospitality professional recognised for driving transformation in prominent high street brands. He excels in simplifying big data.
Enables fast executive level decision-making and specialises in end-to-end program management. Paul is a Lean Practitioner from Cardiff University, passionate about removing inefficiencies and driving growth through detailed planning and effective communication.
Paul never needs to find an excuse to get out on his motorbikes, regularly enters off road races to push his limits.
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